In a major industry shakeup, Bajaj Auto has officially secured full ownership of KTM’s holding company (Pierer Bajaj AG / PBAG), marking the exit of the previous majority owner, the Pierer Industrie AG (PIAG). On November 18, 2025, Bajaj’s wholly owned subsidiary acquired all 50,100 shares from PIAG, completing regulatory-approval processes and finalizing the deal. So what that means is Bajaj, which previously held a partial stake, now becomes the majority stakeholder controlling nearly 75% of the parent group behind KTM (via PBAG, Pierer Mobility AG (PMAG)). As an effect, KTM, along with its associated brands, is now a part of the Bajaj empire. The acquisition follows a financial lifeline, Bajaj had earlier injected massive liquidity, about €800 million, to help KTM navigate serious debt and restructuring. That bailout helped ensure business continuity before taking full control.
With this move, Bajaj gains strategic, financial and decision-making control over KTM’s global operations, giving it influence over product roadmaps, brand strategy, and international market presence. For fans of motorcycles, especially performance and premium bikes and this could mark the start of new KTM evolution: tighter integration with Bajaj’s development and manufacturing strength, possible expansion into new markets, and maybe more accessible pricing or after-sales. But it also raises questions about how this might affect KTM’s identity and whether traditional Austrian-heritage values will stay intact under new ownership.
Source: NDTV
Report & content: Manzar, Vulcan Fastlane News Deck
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